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Your AI writes and designs each issue. You tell it what the issue is about, it drafts it from your Style guide, and you review the result on the campaign’s own page. The design details in the app are read-only: to change something, ask your AI.

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Drafting an issue

Ask for the issue in plain words. For example:
  • “Draft this month’s newsletter: the spring fair on May 10, the new office hours, and a thank-you to our volunteers.”
  • “Start from the monthly update template and fill it in for June.”
  • “Turn the attached flyer into this week’s issue.” See Images & documents.
Each issue has a title for your own reference, a subject line, and a preheader, the short line inbox views show after the subject.

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Personalizing

Text, headings, and buttons can greet each recipient by name. Ask your AI to use a recipient’s first name, last name, full name, or email, or any of your custom fields. A recipient with no first name on file is greeted as “Friend”, and a custom field they don’t have reads as nothing.

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What an email is made of

An issue is an ordered list of blocks:
  • Header — your logo, name, and subtitle at the top
  • Heading and Text
  • Image — a photo, logo, or artwork from your image library, with alt text and an optional caption
  • Button — a link, in a primary, secondary, or outline style
  • Event list — events with date, time, and place
  • Divider, Spacer, and Shape — lines, space, and decorative rectangles, circles, and pills
  • Section — one to three columns of their own blocks
  • Layout — one per email, setting the email width, page colors, corners, header visibility, and footer styling
Within those, your AI can adjust section colors, fonts, padding, borders, image sizing and focal position, button appearance, column proportions, background images with fallback colors, and italic, tracking, capitalization, and decoration on text. The footer’s mailing address and unsubscribe link always stay. See Unsubscribes.

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Reviewing the design

Open a campaign from All campaigns and click Preview & Design. The finished email shows beside the blocks that make it up, and you can switch between Desktop and Mobile. The page refreshes on its own after your AI makes a change. The panel beside the preview has these tabs:
  • Structure — the ordered blocks and shapes. Select one to highlight it in the preview and see its styling.
  • Assets — the logo and images used, with links to their blocks
  • Brand — the colors and fonts the preview uses
  • Page — the email width, canvas, and footer settings
  • Checks — whether the issue is ready to send. See Sending and approval.
To change a block, tell your AI which one by its name or reference, for example “Make the second button outlined and center the volunteers photo.” Email clients differ in what they support, rounded corners and image cropping in particular, so send yourself a test before you send for real.

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Editing after approval

Every content or campaign-detail change is saved as a new revision, and any change clears a send that’s waiting for approval. So does a change to the shared brand kit. Drafts and campaigns awaiting approval can be edited; editing one that’s awaiting approval sends it back for approval. To reuse a campaign that’s already gone out, ask your AI to duplicate it and change the copy.